ほまれ

　わが地の誉の酒として、地元の人々から長く愛され続けてきた日本酒が「ほまれ」です。

　杜氏が現在の横道俊昭に交代した時に、私達は「遊穂」という新しい銘柄の日本酒を私達の思うままに造ろうと決めました。しかしながら、ずっと晩酌は「ほまれ」と慣れ親しんできて下さった皆様の思いを裏切らない、これまでの「ほまれ」の味わいも継承して行こうと決めました。そうして、より日常の食に寄り添うお酒であるように進化させているのが「ほまれ」です。

　普通酒、本醸造が主な「ほまれ」は田畑で働く地元の人々に愛されてきた日本酒。その方達に好まれるのは、１日の疲れを取る"ほっ"とする甘みのある日本酒で、毎晩の晩酌に冷やでも燗でも、ぐいぐいと呑む事が出来る日本酒です。蔵元、杜氏が代わって沢山の新しい試みに挑戦しつつも、この地元民に慣れ親しまれてきた味を私たちは継承しています。

" Homare – a local’s celebrated sake "

Homare has traditionally been a popular sake among the local people. When Toshiaki Yokomichi joined our brewery as a new brew master, we decided to create the new brand Yuho with a more unconventional approach. However, we also decided to carry on the traditional taste of Homare so as not to disappoint those who had always enjoyed drinking Homare. This is how we have been continuously evolving Homare to better suit daily dining.

Consisting mainly of table sake and Honjozo sake, Homare has long been loved by the local people working on the land. What they like is sweet sake to help them relax at the end of a day and that can be enjoyed generously both cold and warmed. While we have been exploring new approaches in sake making, we make sure our long-cherished tradition also lives on.